Executive Summary

This report delivers a strategic, data-driven assessment of the North America Pet (Equine) Care E-Commerce Market, analyzing its size, growth drivers, segmentation, leading players, and future outlook. For full details including methodology, granular data, and vendor profiles, see the Data Bridge Market Research report: North America Pet (Equine) Care E-Commerce Market – Data Bridge Market Research.

Market Overview

The North America Pet (Equine) Care E-Commerce Market refers to online sales of products and services for pet horses and other equines. This includes feed & supplements, health care, grooming, stable & riding gear, training aids, and stable supplies. Key market dynamics include increasing horse ownership for leisure/sports, rising consumer awareness of equine health and wellness, and the growing convenience and reach of e-commerce platforms. Regulatory and quality assurance aspects also play a role given that many products are health or nutrition related.

Market Size & Forecast

As per Data Bridge Market Research, the market is forecasted to grow at a 15.4% CAGR through 2028 from its base in 2021.

According to other sources (Market Research Future), North America’s equine care e-commerce market was valued at approximately USD 1.5 billion in 2023 and is projected to reach ~USD 2.7 billion by 2032.

Market Segmentation

Regional Insights

The United States holds the largest share of the North America market, followed by Canada and Mexico. The U.S. benefits from strong equine sports culture, high disposable income among equine owners, and robust e-commerce infrastructure. Canada shows steady growth with niche markets, especially among breeders and leisure horse owners. Mexico is emerging, though growth is constrained by logistics and regulatory challenges.

Competitive Landscape

The market includes both large animal health and nutrition companies as well as specialized equine-care e-commerce players. Major companies and brands in this space include: